Unveiling the Powerhouse: Who Owns 24 News Malayalam Channel?

Nov 12, 2025 by pinkandtrash.com 19 views

Unveiling the Powerhouse: Who Owns 24 News Malayalam Channel?

For many viewers seeking reliable news and in-depth analysis from Kerala, 24 News Malayalam has become a significant and trusted name. A common question that often arises among its audience and industry observers alike is: who is the owner of 24 News Malayalam channel? Understanding the ownership structure of any media house provides crucial insights into its operational philosophy, financial backing, and potential influences. In the highly competitive landscape of regional broadcasting, knowing the entities and individuals behind a major news channel like 24 News is essential for a comprehensive grasp of its editorial direction and market standing.

The ownership of 24 News Malayalam can be primarily traced back to Insight Media City, a prominent media conglomerate based in Kerala. Insight Media City is a multifaceted media group that also operates the popular entertainment channel Flowers TV. At the helm of Insight Media City, and by extension, the ultimate driving force behind 24 News Malayalam, is none other than M.A. Yusuff Ali, the visionary Chairman and Managing Director of Lulu Group International. Yusuff Ali is a towering figure in the global business arena, an Indian billionaire businessman with a vast empire spanning retail, hospitality, and real estate across multiple continents. His foray into the media sector with Insight Media City marks a strategic expansion of his diverse business interests, bringing substantial financial muscle and corporate acumen to the Malayalam media industry. This connection underscores the robust backing and ambitious vision propelling 24 News Malayalam forward in its mission to deliver impactful journalism to its audience.

The Luminary Behind Insight Media City: M.A. Yusuff Ali

M.A. Yusuff Ali, the entrepreneurial giant, stands as the central figure when discussing who is the owner of 24 News Malayalam channel. As the Chairman and Managing Director of Lulu Group International, his influence extends far beyond mere financial backing; it represents a commitment to diverse ventures, including the highly influential media sector in Kerala. Born in Nattika, Thrissur district of Kerala, Yusuff Ali’s journey from a humble background to building a global retail empire is nothing short of inspirational. His business acumen, strategic vision, and relentless pursuit of excellence have made Lulu Group International a household name, particularly in the Middle East and India, encompassing hypermarkets, shopping malls, food processing, logistics, and now, media.

His venture into media, through Insight Media City, reflects a strategic diversification and perhaps a recognition of the significant role media plays in shaping public discourse and social narratives. The establishment of Insight Media City and its channels, 24 News and Flowers TV, was not merely a commercial decision but also an investment in the cultural and informational fabric of Kerala. Yusuff Ali’s business philosophy is often characterized by an emphasis on quality, innovation, and community engagement. These principles are subtly interwoven into the operations of 24 News Malayalam, aiming to deliver high-quality, credible news content that resonates with the local and global Malayali diaspora. His leadership style, known for its hands-on approach and meticulous attention to detail, undoubtedly trickles down to the operational standards of the media group, striving for professionalism and journalistic integrity. The substantial financial backing from the Lulu Group ensures that 24 News has the resources to invest in state-of-the-art technology, recruit top journalistic talent, and conduct extensive ground reporting, capabilities that are crucial for maintaining a competitive edge and delivering impactful news. Therefore, understanding who is the owner of 24 News Malayalam channel immediately highlights the robust foundation and ambitious trajectory set forth by one of India’s most successful business magnates. This ownership structure provides a level of stability and long-term vision that is invaluable in the often volatile and rapidly evolving media industry.

Insight Media City: The Parent Company of 24 News

Understanding who is the owner of 24 News Malayalam channel requires delving into the organizational structure of its parent company, Insight Media City. Established as a modern media conglomerate, Insight Media City is the umbrella organization under which 24 News and Flowers TV operate. Located in the heart of Kerala, this media city was conceptualized with a vision to revolutionize regional broadcasting, offering both news and entertainment with international standards. The establishment of Insight Media City marked a significant investment in cutting-edge technology, state-of-the-art studios, and infrastructure designed to support a dynamic and fast-paced news environment. This commitment to technological advancement ensures that 24 News Malayalam is equipped with the tools necessary to deliver timely and high-quality broadcasts, from live reporting to sophisticated graphic presentations.

Insight Media City’s mission extends beyond just broadcasting; it aims to be a hub for media innovation, talent nurturing, and content creation that reflects the diverse interests and concerns of the Malayali community. The synergy between its news and entertainment arms allows for cross-promotion and a broader reach, establishing a significant footprint in the media landscape of Kerala. For 24 News, being part of Insight Media City provides not only financial stability, courtesy of its ultimate owner M.A. Yusuff Ali and Lulu Group International, but also access to shared resources, expertise, and a collective vision for media excellence. This shared ecosystem fosters an environment where journalistic integrity, ethical reporting, and public service are prioritized, ensuring that the channel remains a credible source of information. The operational framework within Insight Media City emphasizes professionalism, encouraging a vibrant newsroom culture that is dedicated to uncovering truths, presenting balanced perspectives, and holding power accountable. The investment in robust editorial teams, experienced anchors, and a widespread network of reporters across Kerala and beyond underscores Insight Media City’s commitment to delivering comprehensive news coverage. This foundational strength, directly linked to the visionary leadership and substantial backing from M.A. Yusuff Ali, solidifies 24 News Malayalam’s position as a formidable player in the regional media space, continually adapting to new challenges and embracing opportunities in the ever-evolving digital age, while always prioritizing its audience’s need for accurate and timely information. The strategic guidance from the parent company ensures a consistent quality and vision across all its media properties.

24 News Malayalam: A Force in Regional Journalism

Having established who is the owner of 24 News Malayalam channel, it’s equally important to examine the channel itself and its impact on the regional journalistic landscape. Launched with a clear vision to provide credible, unbiased, and prompt news, 24 News Malayalam quickly carved a niche for itself in a crowded market. The channel’s editorial stance often emphasizes breaking news, in-depth analyses, and public interest stories, making it a critical voice in Kerala’s socio-political discourse. Its commitment to investigative journalism has brought to light several significant issues, holding various stakeholders accountable and contributing to informed public opinion. The journalistic approach of 24 News is characterized by a blend of traditional news reporting and modern presentation techniques, appealing to a wide demographic, from veteran news viewers to younger audiences who consume news on digital platforms.

Key programs on 24 News often include robust debates, expert panel discussions, and ground reports from every corner of the state and beyond. These programs aim to dissect complex issues, providing viewers with multiple perspectives and fostering critical thinking. The channel has also been proactive in leveraging digital platforms, maintaining a strong online presence through its website, social media channels, and YouTube, ensuring that its content is accessible to a global Malayali audience. This multi-platform strategy is crucial in today’s media environment, allowing 24 News to reach viewers wherever they are, anytime. Despite intense competition from established players, 24 News has managed to maintain a strong market position, attributed to its consistent focus on quality content, ethical journalism, and a willingness to innovate. Challenges, such as the constant pressure of ²⁴⁄₇ news cycles, the rise of misinformation, and financial sustainability, are inherent in the industry. However, with the robust backing from Insight Media City and ultimately, Lulu Group International’s M.A. Yusuff Ali, 24 News Malayalam is well-positioned to navigate these complexities. Its achievements include breaking major stories, winning audience trust, and setting new benchmarks for news presentation in Malayalam. The channel’s dynamic newsroom, equipped with experienced journalists and cutting-edge technology, ensures that it remains at the forefront of news delivery, continuing its mission to inform, educate, and empower its viewers in Kerala and worldwide. This dedication to journalistic excellence and technological adaptation solidifies its standing as a vital news source.

The Broader Impact of Media Ownership in Kerala

Beyond simply identifying who is the owner of 24 News Malayalam channel, it’s crucial to examine the broader implications of prominent business figures, like M.A. Yusuff Ali, owning significant media houses in Kerala. The landscape of media ownership in India, and particularly in Kerala, has seen a growing trend of corporate and business magnates investing heavily in news channels and publications. This trend brings both considerable benefits and potential concerns that warrant careful consideration. On the benefit side, substantial corporate backing, such as that provided by Lulu Group International to Insight Media City and 24 News, often translates into significant financial investment. This investment allows media houses to allocate resources towards better infrastructure, advanced technology, extensive ground reporting, and attracting top journalistic talent. This, in turn, can lead to higher quality content, more in-depth investigative journalism, and a more professional presentation of news, ultimately benefiting the audience with richer and more reliable information. Such ownership can also provide a buffer against short-term commercial pressures, allowing editorial teams to pursue stories that might be less profitable but are crucial for public interest.

However, concerns about editorial independence and potential influence are also valid. When a major business figure owns a media outlet, there’s always a perception, and sometimes a reality, that the channel’s editorial policies might be subtly or overtly influenced by the owner’s broader business interests, political leanings, or personal relationships. The challenge for any such media house is to demonstrate unwavering commitment to journalistic autonomy and impartiality. For 24 News, maintaining this independence in its reporting, especially concerning stories that might touch upon the interests of large corporations or government policies that could impact its owner’s other businesses, is paramount to retaining public trust. Kerala’s media ecosystem is vibrant and diverse, with several media houses owned by various political, religious, and business entities. This diversity can act as a check and balance, as different channels often provide varying perspectives, allowing the public to critically evaluate information. The evolving media landscape, particularly with the rise of digital platforms, further complicates this dynamic, as traditional revenue models are challenged, making media houses even more reliant on stable funding, often from corporate sources. Therefore, while the capital injection from prominent owners like M.A. Yusuff Ali can elevate the quality and reach of news channels, continuous vigilance and adherence to ethical journalistic practices are essential to safeguard the integrity and credibility of the news delivered to the public. The presence of strong media ethics codes and independent editorial boards becomes even more critical in such ownership models to ensure true journalistic freedom and accountability.

While the primary question addressed is who is the owner of 24 News Malayalam channel, understanding M.A. Yusuff Ali’s broader vision, particularly his extensive philanthropic endeavors and commitment to social responsibility, provides a more complete picture of the ethos that might permeate his media ventures. Yusuff Ali is not merely a shrewd businessman but also a well-known philanthropist, dedicating significant resources and time to various charitable initiatives, especially in India and the Middle East. His approach to business often intertwines with a profound sense of duty towards community development and humanitarian causes. This philosophy is evident in his contributions to disaster relief efforts, educational programs, healthcare initiatives, and support for marginalized communities. His commitment to social welfare goes beyond mere financial donations; he often takes a personal interest in ensuring the effective implementation of these projects, demonstrating a deep-rooted desire to give back to society.

This strong emphasis on social responsibility, a hallmark of Lulu Group International’s corporate philosophy, can subtly yet significantly influence the editorial direction and content focus of 24 News Malayalam. A channel owned by an individual with such a strong philanthropic bent might naturally gravitate towards reporting on social issues, highlighting humanitarian crises, promoting community welfare programs, and advocating for societal betterment. This doesn’t imply editorial interference in daily news but rather a broader alignment with values that prioritize human well-being and collective progress. Such an owner might encourage reportage that empowers the vulnerable, brings attention to neglected causes, and fosters a sense of unity and responsibility within the community. For 24 News, this could translate into more dedicated segments on social welfare, environmental issues, health awareness campaigns, and stories of human resilience. It suggests a vision for media that extends beyond profit generation, viewing it as a powerful tool for social good and positive change. The ethical framework guiding Yusuff Ali’s philanthropic activities could, by extension, reinforce the channel’s commitment to ethical journalism, fairness, and a human-centric approach to news reporting. This holistic perspective on his ownership helps clarify that the backing for 24 News Malayalam is not just about financial might, but also about a deep-seated belief in contributing positively to society through various means, including informative and responsible media.

The Future Trajectory of 24 News Under Its Current Stewardship

With a clear understanding of who is the owner of 24 News Malayalam channel and the extensive background of M.A. Yusuff Ali and Insight Media City, we can contemplate the future trajectory of 24 News. The channel operates under strong and stable stewardship, implying a sustained commitment to growth, innovation, and maintaining its competitive edge in the dynamic media landscape. One likely future direction for 24 News is continued investment in technological advancements. As media consumption patterns shift rapidly towards digital and mobile platforms, the channel will undoubtedly enhance its digital presence, potentially through more interactive content, advanced streaming capabilities, and personalized news delivery mechanisms. This includes strengthening its online video-on-demand offerings, podcasting, and social media engagement to cater to a digitally native audience.

Furthermore, the channel is expected to continue its focus on robust journalistic practices. With the backing of a major business conglomerate, 24 News has the resources to expand its network of correspondents, invest in more investigative journalism, and provide in-depth analysis on a broader range of national and international issues, beyond just regional news. This could involve specialized reporting units focusing on areas like business, technology, environment, and healthcare, offering a more nuanced and comprehensive view of complex topics. The leadership’s vision, rooted in quality and reach, will likely push for greater editorial innovation, perhaps experimenting with new formats, storytelling techniques, and collaborative projects. Challenges, however, remain significant. The media industry faces constant pressure from evolving consumer habits, the proliferation of misinformation, and the need for sustainable revenue models in a competitive market. Maintaining journalistic independence while being part of a larger business empire will always be a critical balancing act, requiring transparent editorial policies and a strong ethical framework. Nevertheless, the stability provided by its ownership through Insight Media City and M.A. Yusuff Ali’s Lulu Group International offers a distinct advantage, allowing 24 News to weather economic fluctuations and invest in long-term strategies. The channel’s role in the digital age will be defined by its ability to adapt swiftly, maintain relevance, and continue to serve as a reliable and trusted source of information for the global Malayali community, upholding the standards set by its powerful and visionary leadership. Its continued growth and evolution will be a testament to the strategic vision guiding it from the top.

In conclusion, the question of who is the owner of 24 News Malayalam channel leads us directly to M.A. Yusuff Ali, through his venture Insight Media City. This ownership provides the channel with a formidable foundation of financial strength, strategic vision, and a commitment to quality that is crucial for its continued success and influence in the vibrant Malayalam media space. As it continues to evolve, 24 News Malayalam stands poised to leverage this backing to deliver impactful and responsible journalism to its audience.